Have you heard the famous nevertheless about the tail wagging your pet? When it comes to long tail keywords, it may often be therapeutic for the “long tail” to wag your new puppy. Long tail keywords in many cases are a three to 5 (or even more) word keyword phrase, many of which might be searched a couple times monthly. These phrases are sometimes very specific, however, if a user types inside the phrase, they might be your ideal insurer prospect. That’s why it is essential that the search engine results page (SERP), lists your agency towards the top. Let’s take a glance at some examples of insurance long tail keywords:
· Arizona Garage Keeper Insurance
· New York Owner Operator Insurance
· California Professional Liability Insurance
· Best Florida Business Insurance Rates
· Florida Coastal Condominium Insurance
The more keywords included in a phrase along with the more specific the idea of, the narrower the final results, as well as the less frequently that term is searched. And of course, the shorter the term, the broader the final results, as well as the greater the competition for the term. An example of a broad phrase could possibly be “Trucking Insurance” or “Auto Insurance”. When targeting long tail keywords, quantity is very important. Your agency should target 100 or maybe more long tails, together with more competitive phrases, to get a comprehensive strategy to your insurance company search engine optimization efforts.
On page insurance search engine optimisation (insurance SEO), includes both content and Meta data. This means the search bots from Google or Bing search the writing, images, blog articles and video that appears on your own page, and also the Meta including Page Description, Alt Tags and Header Tags that exists but is not seen about the page. Effective insurance seo also includes off page optimization including news releases, social networking posts, bookmarking, and videos to note a few. Effective long tail optimization can lead to improved insurance website visitors and increased insurer leads.
With the increasing volume of mobile searches, your agency should add questions to your long tail efforts. Some examples include:
· Where do I buy Arizona Garage Keeper Insurance?
· What are the best New York Owner Operator Insurance agencies?
· What are the lowest California Professional Liability Insurance rates?
· Where do I get the best Florida Business Insurance Rates?
· Who provides the lowest Florida Coastal Condominium Insurance prices?
Though organic insurance search engine optimisation and social media marketing marketing are an essential aspect of insurer marketing, agencies aiming to rapidly build their pipeline usually see that insurance company email marketing and targeted appointment setting calls can represent a faster route to lead generation.
Insurance agencies and brokers lacking some time, tools or skills to handle this type of initiative can consider outsourcing it to some proficient insurance marketing firm.