Create Insurance Website Resource Libraries

Your insurer likely has numerous things worthwhile to offer, and in all probability wants to share a minimum of some of these things with prospects and clients. If so, your agency should look into creating a compelling Insurance Agency Website Resource Library. Website resource libraries give you a great chance for businesses, by a cost-effective platform to discuss information that may attract prospects, and improve client retention.

What is really a Website Resource Library?

Think associated with an Insurance Agency Website Resource Library like a content hub, composed of documents, templates, resource links, digital tools, FAQs, marketing materials and also other important information. The goal of this insurance content hub should be to improve information sharing with employees, clients and prospects.

Types of Content Used

There are many content types that could be offered in the Insurance Agency Website Resource Library, starting from best practices recommendations to marketing collateral. Let’s review many of the more traditional content types that an insurer might offer within their library. These include, but are not restricted to:

Best Practices (risk, damage prevention, healthcare compliance, etc.)
Blog Posts
Case Studies
Claims Forms
Educational Articles
FAQs
Important Website Links
Infographics
Insurance Forms
News
Product Brochures
Regulatory Updates
Social Media Profiles (and Groups)
Videos and Recorded Webinars

These are a few varieties of the content that could be shared with employees, clients and prospects. A website resource library allows insurance firms and brokers to determine what content they desire shared, so helping them organize the direction they want to talk about this content.

Improving Your Content Organization

Resource libraries help agencies better organize their content. In some ways, it acts to be a forcing function. By making a central repository, it’s faster and much easier for employees to seek out and add content, since they know where to search to find the information, while making it easier to feature or post. Rather than searching through server folders, or visiting multiple pages across your blog (assuming this content they need has even been posted), employees can buy everything quickly, in a easy to search digital venue. For client specific content, or content made up of some of your “secret sauce”, you are able to require a password, for the people specific files, or split your library between prospect (for general content) and client accessible content.

Benefits of an Resource Library

Allows the company to showcase their expertise
Can be utilized to extend your brand
Easier to locate, search and access information
Helps Producers access and share your marketing materials
Improved website stickiness
It will help you grow your opt-in email list
Makes it easy to share with you information on social media
Motivates agency employees to create more, quality content​

If your agency has not yet yet created an Insurance Website Resource Library, consider adding this initiative to next year’s marketing plan. Those agencies which not have the internal resources to make this library, can consider outsourcing this initiative to some proficient insurer marketing firm.