There are many compelling explanation why insurance agency websites should relocate to SSL, including security, encryption and trust. Google is generating a big push to advance all websites to SSL, and asserted as of October 2017, “Passwords and cards are not the only forms of data which should be private. Any type of data that users type into websites really should not be accessible to others around the network, so starting in version 62 Chrome can have the ‘Not secure’ warning when users type data into HTTP sites. And eventually, we decide to show the “Not secure” warning for those HTTP pages, even outside Incognito mode.”
What is SSL & Why Is It Secure?
When navigating to your website, you could see a website name resolve beginning from http: Sites that get started with http: aren’t SSL sites. All SSL sites get started with https:. SSL means for Secure Sockets Layer, which is the de facto standard familiar with establish an encrypted link between an online server as well as a browser. The SSL link makes sure that all data communicated between a web site server plus a browser remains private.
In plain english, SSL keeps information sent throughout the Internet secure and personal, allowing merely the intended recipient to take delivery of it in a understandable format. Many people don’t know that information they send over the Internet is passed from computer to computer, before it finally finds the selected destination server. That means that any kind of those computers, which can be communicating the information you have in this chain, can intercept info such as usernames, passwords, debit card information, medical information, etc. SSL encrypts this data, making the knowledge unreadable for every individual except one more destination server. This is important for increased security also to protect confidential information from hackers and identity thieves.
SSL Authentication
SSL provides authentication besides encryption. As mentioned previously, the information you have will typically be transmitted via a series of computers. A good example of this might be an insurance quote form, that might contain confidential info on prospective insurance clients. Any one of these interim computers may potentially pretend to be the ultimate destination website and hijack your confidential information. This security issue thwarted simply using a Public Key Infrastructure (PKI), and receiving an SSL Certificate from a certified SSL provider. SSL certificates are given to verified entities like your insurance company for example, when they have gone through several identity checks to prove they could be trusted. Insurance agencies wanting to accept bank card payments will likely be required to use SSL because of their sites.
Browser Warnings & Visual Clues
Major internet explorer like Chrome, Mozilla, Safari and Edge are actually providing indicators to aid users see whether an insurance website is safe. Site who have SSL indicate which the site is safe in the top left hand corner when using the word secure, or offering visual clues. For example there might function as the word “Secure” displayed, or perhaps a lock and other icon indicator. Conversely, an internet site that is not SSL, might have a warning icon, or indicate in a different way that your site is not secure, warning users which they should not send any sensitive information with your website.
It’s a matter of time before all insurance carriers and brokers will probably be required to advance their sites to SSL. SSL certificates aren’t expensive, they often cost between $50 and $70 a year depending upon the hosting provider, and plenty of provide multiyear discounts. Our recommendation is those insurance carriers which have yet to convert to SSL, must do so immediately. SSL certificates can help protect your agency, your web visitors, your prospects, and also your confidential data. Agencies needing assistance updating their insurance company website or converting to SSL can reach out with a proficient insurance company marketing agency.